Every event and even every day is a perfect day to give out promotional merchandise to your target customers. However, there are particular occasions when giving away promo materials would yield more positive results. Here are examples of those ideal events.
Corporate or business events
Give away promo items that will highlight the event or will make the event even more festive such as during the anniversary of your business establishment or perhaps the opening of your new store branch. You can also give out branded promo items during year-end ceremonies and other significant events in your company. Handing out promotional materials is one way of thanking your customers or your business partners. You can opt to give out calendars for the first 100 customers of your store during store opening or anniversary.
Trade fairs and community events
These events are generally attended by a good number of people and the more people you reach, the greater is the opportunity for you to expose your prospects to your brand. For such events, give away relevant and useful items such as hand towels, foldable fan, pens, umbrella or tumblers. Make sure that your brand name or logo is highlighted on your promotional merchandise. You can also sponsor a mini game have the promo items as your prize.
Forums, seminars and conferences
One of the best features of seminars and conferences is that they are participated by a specific group such as students, young professionals, people from the business sectors, teachers, doctors, etc. which makes it easier for you to prepare the right type of promo items that are suitable for them. The ideal promo items for such events can include pens, folders and foldable fans, plastic envelopes with your logo on it, notepads, tote bags and similar promo products.
Christmas and other special holidays are also some of the perfect time to give out promotional merchandise due to the season’s festivity. If you have high value clients, give out branded items such as wrist watch, wines and wine glass with your brand on it or you can opt for wall clocks, tee shirts, mugs and other items.