Insurance leads are usually created by a variety of techniques depending on the person you talk to. Basing on experience with the business, most agents who get their first 100 prospects are probably those they know very well. But the problem lies when all family and friends have gotten insurance coverage, and they know no one who is willing to buy insurance. Like most businesses, you can start by generating leads. How to get insurance leads will depend on the techniques you use to have your business work.
- Telemarketing through Cold Calls
This will require more work when you get names and try to call them. The names and phone numbers you get can be generated from telephone directories, newspapers, chamber lists, club lists, and more. This manner of generating leads from a list of people may be considered unqualified. All you need to do is introduce your product and convince them that insurance is a product that they need.
- Setting Up Appointments with Company Officers
You may want to attract company officers by sitting down with them for lunch or dinner. It’s a good time to start your insurance business by introducing to them how much their company needs insurance for protection. This can make or break your business. If they have considered your proposition, you can then get a huge number of people wanting to avail a coverage. Otherwise, you can search for the next Manager that gets interested with your business and it’s actually how to get insurance leads.
- Getting Referrals
Once you close a deal with your prospect, ask them for referrals on those interested to get insurance. The referred lead will likely get interested in your product as they know a family or friend has recommended them to you. You can do this to every lead you speak with. And considering the number of referrals you get from them, then you can possibly generate leads for insurance coverage. It’s also a great thing to increase sales and stay in business.
I hope the techniques mentioned above will help you generate leads for insurance coverage. It is one way on how to get insurance leads for the business. It’s also what you call prospecting.