There are many ways to wrap a gift – it could either be placed in a gift bag or secured inside a black gift box and covered with wrapping paper. The hardest part is deciding which method to use and which one applies in every occasion. Wrapping your gift is more secured and well hidden while gift bags are available in unlimited cute designs. What should you use and can you do both?
There are people who appreciate gift wrapped presents while there are those givers who would prefer a much easy task of using a gift bag. With the gift bags, the receiver can just as easily open the presents while keeping the bag intact while this is quite impossible to do when the gift is wrapped tightly. Though you hate to disappoint the person who wrapped it meticulously, you will have to tear through it to see the contents. If you are the type that easily gets disappointed then it is much better to use a gift bag. It is perfect for the lazy as well as there is no need to cut anything, no need to use tapes and no seams that need to be folded perfectly. All you have to do is place the gift inside, stuff some tissue and other fillers and you’re good to go. No leftover papers and tapes to clean up and less effort. This can be done in few minutes. Another benefit is that these bags can still be reused after the gift is taken out.
While using a gift bag has proven to be much easier, the method is considered to be impersonal and is not recommended. Gift wrapping will convey a bigger message to the receiver and that is the effort and time spent on buying the gift as well as wrapping it. You can add something personal to the gesture and you have the option to choose whatever wrapping style suits you. You have the option to choose the right kind of paper that is suitable for the occasion. If you are out of time then you can buy a gift bag instead and add something personal such as a handmade bow.
There are hundreds of businesses registered daily. For this reason, businessmen are constantly seeking of ways to improve their products and their marketing strategy.
Product improvement, if you are in the food business could mean altering the ingredients so that it would satisfy well the palate of your customers. This could also mean packaging your product in a different way. Product packaging and labeling is very important in whatever your business may be. If you are not in the packaging industry, you could ask the experts in packaging. Take for example papermart.com. It is an online business devoted solely to giving packaging services to their customers. Their website is built in such a way that the users have the first hand sight on how their packaging looks like. There are photographs shown in the website’s homepage on the packaging that they are selling.
Having your product wrapped in a unique fashion will give the feel to customers that you are giving a personal touch to it. For clothing products, there may be hundreds of clothing lines that are similar with each other. However, customers tend to patronize the store that gives a good packaging of the product when it is handed over to them. Nostalgia, that’s what the customers want to feel.
Photography, a marketing strategy
You have started a family business. You have entrepreneurial skills and you have a wide range of connection. However, the way that you present your product in your business promotions and presentations lacks the skill. If one watches your presentation with poor photography, this will turn them off. What you see is usually what you get. That is the mind set of people. Your first impressions should last.
If you are a struggling photographer or you do not have the proper skills to get a good picture, then invest in a photographer who’s adept at what he does. Capturing the right picture for your banners or posters could make or break the profitability of your business. Don’t be worried with the money you will shed out. Consider the returns that it will bring to your business.